Implementation

Five lessons, one system. Here’s the actual week-by-week build, not just the idea of it.

Week 1 — Fan Magnet

Pick one magnet: early access, a personal voice memo, or a giveaway entry.
Set up a free MailerLite, ConvertKit, or Flodesk account and build a one-field signup page.
Write the automated welcome email that delivers it (see Fan Magnet for full copy examples).
Put the link in your bio and your next post’s caption.

Week 2 — Fan Conversion

Write your thank-you page: one headline, one line, one button — matched to the platform your traffic actually comes from.
If you have a release coming up, set up a gated pre-save through Feature.fm, ToneDen, or Show.co instead of a plain thank-you page — it does the email capture and the platform follow in one step.

Weeks 3–6 — Fan Upsell sequence

Draft the 3-email ladder from Fan Upsell: a second-platform ask at week 2, a third at week 4, a fourth at week 6.
Set up link-click tagging in your email tool so each ask only goes to people who haven’t followed that platform yet.
Decide what “true fan” looks like for you and tag that segment separately.

Block 30 minutes twice a month to write one real email: a story or update, one P.S. line about merch if it’s real.
Use the month template from Fan Newsletter so you’re never starting from a blank page.
Never send an email that only sells — that’s the one rule that doesn’t bend.

What to actually track

Track your email list size and your platform follower counts — not downloads, not one-time sales. Those two numbers are what a real music career is built on now, and they’re the only two this whole course is designed to grow.

The whole system in one line